Website: maxkickinger.de

Max Kickinger, a Salzburg-based composer and sounddesigner asked me to create him a new identity.
It was important for him to get an identity that’s not connected to any trends neither should it create the feeling of a big sounddesign studio with hundreds of employees. His name and personality should directly influence the identity and describe him as a person. So we spend some mornings in our favourite café in the city of Salzburg chatting about ourselves, ideas, everyday-stuff, coffee, wine, and future plans. I really enjoyed it and soon the main concept was ready to be visualized.

A bold and solid yet timeless typeface with some characterising changes became the main logotype. Next to it a “subline” provides the basis for individuality and personality. Max has got the possibility to change that line to his needs to create a statement with his name. Varying from the most serious line “music + sound design” to some more individual ones like “und Moritz”, “loves to hear from you” and “will make you dance” the stationery developes personality.

Colourwise we sticked to his former colours black, white and yellow to keep some continuity but I tried to spice things a bit more up. So now his letters are completely yellow at the back and his envelopes are completely yellow at the front.

Besides the printed matters I also created a wordpress-based portfolio website. It is separated into a business (white) and personal (black) work section. Combined with custom typography and some fancy lightboxing he got a smooth running easy and fast to use website.
To continue the personalized statements Max also has the possibility to enter matching lyric-quotations which are randomly displayed at the top of the website.

visit Max: maxkickinger.de