infact
Website: denieuweepidemie.nl
While having bloody delicious lunches at LAVA they got the assignment from Mainline to create a campaign. That campaign should make people around the Netherlands aware of the HIV-epidemic in Asia. The main theme of the campaign was “spread the word befor the virus” and it was called “infact_”.
Therefore a small book with thematic illustrations and photographs was created and spread around Holland for free.
Of course there also had to be an online-presence for that campaign which was my duty.
In Addition to that we also did “outdoor-activities” to spread the word. Some posters were placed, some artworks were seen on the pavement and somehow a lot of freebie-newspapers at the Amsterdam Centraal Station were infected with yellow stickers by some early birds…
For the book I illustrated the connection between the biggest drug-smuggling-routes and the HIV-infection hot spots:
