Website: freemagenta.nl

While working at LAVA T-Mobile wanted to claim the basic printing colour Magenta in the Netherlands and some other countries. They even started to take some companies to court that used Magenta as their primary corporate colour.
Ridiculous, right? Right.
So Lava started an initiative against these claims. And I was responsible for giving this initiative its online-voice.
What first started as a lunch-idea became quite a big thing and many important designer and manager postet their opinion on T-Mobile’s attitude.
Besides the huge amount of hits on that website I first noticed their importance when a friend from Germany sent me the link.
After my time at Lava the Austrian Broadcasting Service (ORF) called me to ask some questions about the freemagenta initiative because they did a tv report about these Magenta-claims (as you will notice it is in german):

You can still have a look on all the comments and on the visual postings as well as you can order a little LAVA-boekje they did afterwards that documents the whole initiative:
www.freemagenta.nl